the power of brand name

did you know the power of brand name? Ya every owner has their own reasons with their brand name.
why they used this name, when, and many reasons. Might be in mind we ever think why each brand has different price in the same products.
some people like to buy the most expensive one to get the prestice and Some people even like to check the lowest price of one products
They would spend their shopping time to check each brand one by one to compare the price.
but did you know why they have different price even the products is same? this is the power of brand name.

The power of brand name will show you how exclusive it is and how expensive it is.
but did you how the power of brand name created and makes the price different in the market?

1. target market
before launch their products, every owner already know who will be their target market.
The target market will influence the price. It will decided which level this brand on the market.
there is 3 different level on market : low level , medium level, and high level.

2. The qty of the product
the production qty of each products will influence the price.
high level brand never produce in big qty thats why they are exclusive and of course expensive.
Small qty means its limited and not many people will use it, for some people it will make prestice.
They can spend their money to afford it.
For lower level brand they like to produce in very big qty - of course with this big qty they can manage the production cost.
More production qty they make, it will decreased the price. With big qty they can get the lower making cost & lower material cost.

3. place where they produce the products
i am sure that you know if a lot of eauropean and american brands did their mess production in asia.
this is because the production cost in asia is lower than in europe and america.
with low price , its difficult for them to cover the production cost if they do the production in europe and america.

4. material
high level brand will choose selected material.
even its look similar but you will see the different grade of material .
The handfeel will be different, the outlook will be different and the power will be different. If it is food, of course the taste will be different.


5. quality
the quality level will influence the price. each brand has their own quality standard
You can compare the workmanship of each product. Of course you will get the perfection of the quality on the high level brand.
Because they will fully take care their products in details.

6. trend setter of follower.
You can check , the begginer of the trend they are the trendsetter. They like to create the trend and normally its inspired by haute couture.
they will be the first who launched product which later will be followed by the other brand.

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